Revenue is up — but the bank balance never seems to reflect it.
You're still not sure what you can safely pay yourself.
Every big decision comes with a quiet knot in your stomach.
Your reports raise more questions than they answer.
You're working harder than ever and still feel a step behind.
Deep down, you don't fully trust your own numbers — so you hesitate.
Here's the truth no one told you: none of this means you're bad with money. You were never handed a system to run it with. That's not a character flaw — it's the missing piece. And it's fixable.
Working with Diana completely transformed how we see our business financially. We went from confused and reactive to clear and confident — and $220,000 in profit over two years.
Cohorts stay small on purpose, so every owner gets Diana's direct attention.
See your real numbers for the first time — what's actually driving profit, cash, and pay.
Design the financial system — accounts, targets, and rhythms that make profit inevitable.
Run the business with it — confident, calm decisions backed by numbers you trust.
Fractional CFO, Profit First implementer, and creator of Marginology. For 35+ years Diana has helped owners bring order to the chaos — replacing financial fear with clarity, and turning numbers into decisions they can actually trust.
She doesn't just report on your numbers. She helps you build the system to run your business with them — and then guides you, personally, while you do.
The biggest result? Peace of mind. We now have a clear system in place, we know exactly where our money is going, and we can make smart decisions without second-guessing ourselves. Profitability is no longer a question mark—it's part of the plan.
Since bringing Diana on as my CFO, I've become so much more profitable. Every time we meet, I learn something new about my business. She explains the numbers in a way I can actually understand and gives me strategies I can apply immediately.
This is the inaugural cohort of the Group Program. Founding members set the rate — this price won't be offered again once the first cohort fills.
One payment. Full program access, start to finish.
Three monthly payments. Same full access, spread out.
This is a meaningful investment, which is exactly why the next step is a conversation. Apply first — then schedule a 30-minute clarity call so you and Diana can confirm it's the right fit before you commit.
Pricing may increase for future cohorts.
Yes. The application comes first, then you schedule a 30-minute clarity call. It's a short read for Diana so the call is spent on your business — not on catching her up. Once your application is in, you'll get the link to book.
It's a live, small-group program run over a defined cohort window with Diana guiding each session directly. You'll do focused work between sessions — this is a build, not a lecture — so plan for a few hours a week. The exact schedule is confirmed on your clarity call.
Life happens. Sessions are recorded so you can catch up, but the real value is in the room — the live guidance, the questions, and the other owners on the same path. Come live whenever you can.
That's exactly what the clarity call is for. If you're an established owner who's growing but doesn't fully trust the numbers, you're likely a fit. If it's not the right time, Diana will tell you honestly — no pressure either way.
Two: pay in full at $897, or spread it across three monthly payments of $320. Both include full program access. This founding-cohort rate is set for the first cohort and may increase for future ones.
It's built on the same Marginology framework she uses with her private CFO clients, delivered in a small group so it's more accessible — with direct access to Diana in every session. Many owners start here and know exactly what they need next by the end.
Diana reviews every application personally and will be in touch within 48 hours.