If You Have Ever Wondered Whether You Are Charging Enough - You Need To Be In This Room.
Most business owners set their prices based on what competitors charge, what feels right, or what the market seems to accept.
Very few have ever calculated what their price actually needs to cover.
And the gap between those two things?
It is costing you thousands of dollars every single month.
In this 60-minute live masterclass, we are going to close that gap together.
What You Will Walk Away With:
The Root Cause:
Understand exactly why most business pricing is structurally wrong - and why it has nothing to do with your worth or your work ethic.
Your Real Number:
Walk through a live calculation using two real business examples - then calculate your own true pricing baseline using the included worksheet.
An Action Plan
Leave with one clear, implementable step you can take immediately - and a roadmap for fixing everything connected to your pricing.
In 60 Minutes You Will Learn
This Is Not A Webinar Full Of Theory
This is a working session.
Come with your numbers. Leave with clarity.
Diana Miret has spent 35 years working inside real businesses — seeing the same pricing gaps repeat themselves over and over again.
This masterclass delivers in 60 minutes what most business owners spend years trying to figure out on their own.
My credentials make me qualified. My 35 years of experience make me exceptional. My story makes me safe.
Working with Diana completely transformed how we see our business financially. We went from confused and reactive to clear and confident — and $220,000 in profit over two years.
The biggest result? Peace of mind. We now have a clear system in place, we know exactly where our money is going, and we can make smart decisions without second-guessing ourselves. Profitability is no longer a question mark—it's part of the plan. We absolutely recommend Diana to any fellow franchise partners who feel like they're working hard but still unsure if they're really in control of their business finances. Her support has made a huge difference for us, and we're so grateful to have her in our corner.
Working with Diana has completely transformed my business. Before her, I was closing deals but not seeing the profit I expected. I didn't fully understand where the money was going—or how to make it work for me. Since bringing Diana on as my CFO, I've become so much more profitable. Every time we meet, I learn something new about my business. She explains the numbers in a way I can actually understand and gives me strategies I can apply immediately. Diana is more than a CFO. She is for anyone serious about growing their real estate business.
I found the Profit First Program to be a tremendous aid in how I view my financials and how to be proactive rather than reactive regarding owner pay, expense planning, and keeping profitability in mind for all decisions. The course's hands-on nature guided the implementation of cash flow models and accounts, and I was actively using these concepts by week 4. As a result, I have trimmed expenses, now examine cash flow regularly, and have a plan for the remainder of this year and planned growth for future years.
Questions Worth Asking
Here are the ones we hear most - answered honestly.
Yes — without question. The single calculation you will complete in this session — your true pricing baseline — is worth thousands of dollars to your business. Most business owners have never done it. You will do it live, with guidance, in 60 minutes. Many attendees discover they are undercharging by hundreds of dollars per hour. The $27 investment will likely be the best financial decision you make this month.
All registered attendees receive a recording of their session within 24 hours. However — this is a live, interactive working session and the value is significantly higher when you attend in person. You will have the opportunity to ask questions, participate in the live exercise, and be part of a room full of business owners just like you. We strongly encourage you to attend live.
Yes! After registration you will receive a confirmation email with a downloadable worksheet. Please print it or have it open on your screen before the session begins. Bonus points if you also have access to your last 3 months of financial data — your P&L, your bank statements, and a rough idea of how many hours per week you actually spend on revenue-generating work. The more real your numbers, the more powerful your results.
This masterclass is designed for established business owners who have been in business at least 2 years and are generating revenue. If you are working hard, growing your business, and still feeling like the financial picture does not match the effort — this session is for you. This is NOT for startups or businesses in their first year. It IS for the business owner who is ready to stop guessing and start operating with financial clarity.
At the end of the session Diana will share details about her small group program — From Operator To Financially Confident Owner — for those who want to go deeper and fix all five areas of their financial system. There is absolutely no obligation and no pressure. Many attendees simply take what they learned and implement it immediately. Others choose to continue the journey with Diana's support. Either way — you leave with something valuable.
Yes. Your $27 registration fee is processed at the time of registration and immediately secures your seat in your chosen session. All sessions are intentionally kept small to ensure every attendee gets real value. Once a session is full it will no longer be available for registration. Your confirmation email with the Zoom link and worksheet will arrive within minutes of your payment.